Objectives

The master programme in Marketing and Management combines academic rigor with practical focus. The programme emphases on critical thinking, comparative analysis and is tailored to the 21st-century globalized business environment. Students will master  strategic management and marketing tools and become able to asnalyze the impact of strategic choices and design plans and campaigns.

The graduates will have solid foundation and be in good position to pursue career in public 

Educational Tools

The blended form of the programme in Marketing and management combines classroom-based curriculum with research. Before graduation, all students, both enrolled in blended and online form, must complete a project in view  to demonstrate their knowledge on a specific area or issue and practice.

Training is organized as to involve students in discussion of cases, multimedia simulations, individual exercises and workshops carried out in collaboration with specialists in order to align theoretical with applied knowledge also through the continuous interaction between frontal and participatory learning.

Students are provided with online Tutors/Help Desk in order to have tailored form of project assignments and work. Each student has an entry/exit coaching component, delivered online and aimed to facilitate personal career orientation.

Once enrolled students are provided with id and pw for logging into the online Pegaso platform, where it is possible to find all the educational materials available 24 hours a day:

  • Online videolessons (each lesson lasts 20/30 min; each module consists of several online videolessons for a total of modules corresponding to 60 ECTS);
  • Specifically arranged hard copy;
  • Bibliographic reference;
  • List of websites (referring links recommended by professors for a detailed study);
  • Evaluation online tests for each individual course
  • Applied exercises and workshops (for the blended form of training)
  • Team and individual project works (assigned by and/or agreed with   professors)

Project works are be presented and discussed as a part of the examinations when applicable along with completion of the multiple-choice tests aimed to evaluate the learning outcomes of each candidate for the educational modules.  Defense of the graduate projects is in presence.

The educational materials are provided in the following languages: English

(Delivery of the programme in Bulgarian language can also be organized upon achievement