Objectives

The objective of the programme is to provide students fundamental knowledge, skills, and competence for psychological analysis and research in marketing and communications. 

The master programme can be attractive both for bachelors of psychology who are willing to profile and widen the range of their skills and for bachelors from  economic, financial, and other disciplines, willing to acquire knowledge in psychology as to extend and enrich their basic specialty, which to  provide them new  professional competences.

Graduates will have knowledge of the psychic processes and human behavior on individual and group level and skills to design and implement research and analyses, which gives them unlimited opportunities for career development in the fields of marketing, advertising, management, business, social and public services, etc.

The master programme Marketing and communications is designed as focus in two academic fields – psychology and marketing and communications in a unique manner. It allows the graduates to be competitive on the European labour market due to the profound  theoretical knowledge and research and applied  skills.   

Educational Tools

The blended form of the programme in Marketing and communications combines classroom-based curriculum with practical research. Before graduation, all students, both enrolled in blended and online form, must complete projects to demonstrate their knowledge on a specific clinical area or issue and practice.

Training is organized as to involve students in discussion of cases, multimedia simulations, individual exercises and workshops carried out in collaboration with specialists in order to align theoretical with applied knowledge also through the continuous interaction between frontal and participatory learning.

Students are provided with online Tutors/Help Desk in order to have tailored form of project assignments and work. Each student has an entry/exit coaching component, delivered online and aimed to facilitate personal career orientation.

Once enrolled students are provided with id and pw for logging into the online Pegaso platform, where it is possible to find all the educational materials available 24 hours a day:

  • Online videolessons (each lesson lasts 20/30 min; each module consists of several online videolessons for a total of modules corresponding to 60 ECTS);
  • Specifically arranged hard copy;
  • Bibliographic reference;
  • List of websites (referring links recommended by professors for a detailed study);
  • Evaluation online tests for each individual course
  • Applied exercises and workshops (for the blended form of training)
  • Team and individual project works (assigned by and/or agreed with   professors)

Project works are be presented and discussed as a part of the examinations when applicable along with completion of the multiple-choice tests aimed to evaluate the learning outcomes of each candidate for the educational modules.  Defense of the graduate projects is in presence.

The educational materials are provided in the following languages: English